OpenAI is now internally testing ‘ads’ inside ChatGPT that could redefine the web economy.
Up until now, the ChatGPT experience has been completely free. While there are premium plans and models, you don’t see GPT sell you products or show ads.
As spotted by Tibor on X, ChatGPT Android app 1.2025.329 beta includes new references to an “ads feature” with “bazaar content”, “search ad” and “search ads carousel.”
It is likely that ads will be limited to the search experience only, but that might change soon.
My understanding is that GPT ads could be highly personalised as the AI knows everything about you unless you disable the feature,
This is a developing story…
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